I spent 8 years in the army, 3 years running an electrical business, and a lot of money on websites that didn't deliver.

Ground Workflow started with a frustration I lived for years.

Before I started this, I served 8 years in the army. After that I ran my own electrical business here in Townsville for 3 years. Like most tradies, when I needed a website or wanted to show up on Google, I went to an agency. I paid a lot of money — a lot — and got very little back. Almost no extra work came from the websites I paid for. And worse than the cost was the confusion: I never really understood what I was paying for. I'd sign off invoices and have no idea whether what I was getting was good value, fair pricing, or anything close to what the business needed.

That's the thing I want to fix.

Ground Workflow is the agency I wish I'd had back when I was running my electrical business. I'm not a marketer pretending to understand tradies. I'm a tradie — ex-electrician, ex-army — who got tired of paying for things I didn't need, and not getting the things I did. Every package is built around what an electrician, plumber, builder, or landscaper actually needs: clear service pages that match how local customers search, local SEO that gets you found in Townsville and the surrounding suburbs, and a back-end built right the first time. Plain English pricing on every page. No "strategy session" that's really a sales pitch.

If you've ever paid a web design invoice and not been sure what you actually got for it — I get it. That's exactly why I started this.

What We Believe

Built by someone who paid too much and got too little — and remembers.

Plain English, fair pricing, and websites that do the job they were paid to do. No mystery line items. No "strategy call" that turns into an upsell.

• Transparent pricing — every figure on the website
• Plain English, no marketing fluff
• Built right the first time, not in $500 add-ons
• Local Townsville knowledge from a tradie who's lived here